What is a link building service?
To define a link building service you must first define what is link building? A link is hypertext, that when attached to a photo, text, or any other click-able object will take you to another page of the same website, or to a different website url. Generally the link will be relevant to whatever topic of information that you are currently browsing.
I have a very good friend that seems to have her finger on the pulse of our community. A local hairdresser she hears what is going on with whom and the where’s, why’s and how’s of almost anything. She has grandchildren living with her that are in high school, and friends that are in all of the local social organizations and social classes.
She may not be the most informed person in town, but she is the most informed person I know. The local newspaper has most of the local news and gossip…but hairdressers are more often than not a better source of information. People will tell their hairdresser or bartender more information than they would to the newspaper.
Now my friend is very careful with her information, and she is not a gossip and is very careful what she repeats. We have often been in the middle of a conversation about something and she will say… “I am not sure but hold on” she will either text or call someone in her extensive phone contact list and find out the information.
This used to really bother me. I always felt that it wasn’t really that important for her to call someone to find out…but she feels it is better to be informed of the right information than just assume something and have it be wrong. She knows someone that knows in almost every situation. It can also be very difficult to go anywhere and do anything with this friend as she is always on the phone or texting. She knows everyone and many people come to her for advice. She is the town authority link.
Link building is very similar to my friend. If you are writing an article and need to quote a relevant and authority on a subject placing a link in the sentence directly to the information is very helpful. When you place a text link or link to a photo, this will give the url that you are linking to more status therefore elevating it’s stature in importance on the Internet.
When the search engine spiders come to your site, and find those links they will then elevate the site you are linking to for importance. The more websites, that use a relevant linking procedure to a specific URL, the more important that URL will become and the better positioned in the SERPS it will be. The goal for any website, blog, or informational document is to be on page one of the search engine between the first and fifth place.
However if you use bad linking practices , and just place text or photo links on a page with no relevance to the page you are linking to the Search Engines will de-value not only your page, but it will often adversely affect the page you are linking to as well.
Links are very powerful indicators to the content that you have on your website. It is very helpful to link to other sources that are beneficial both in your own website (this is called an internal link) and to other websites that have more detailed information that is well written and relevant (called an external link). If you are the website that is being linked to you have built a backlink. It is awesome when this is an unsolicited link from a peer, but more often people build these links to their website, post or page by writing articles with links in them and posting them on article submission sites, or on other blogs. Links can also be attained by commenting on other peoples information of the same type, and attaching the link to the comment.
So now that we have explained the how’s and why’s of link building what is a link building service, and how is it used?
A link building service is a company or business that have an expertise in SEO and can help you to gain more relevant backlinks to your website faster than you could do this on your own.
A solid truth is that 80-90 percent of your rankings in the search engines depend on your link building strategy. This means that you must spend hundreds of hours finding and developing links back to your website, or content in order for you to be ranked higher in the search engines.
The higher the ranking of the website the more money the site will earn, for whatever product, or service they are trying to market. This is very important, and therefore a very expensive service, and often very abused service.
Many link building service provide low quality links which will not help you a lot and in some cases can actually penalize your website if they are not relevant, or placed on spammy ad type sites with questionable content.
The search engines are continually changing their definitions of what constitutes a valid and high ranking link. Directory submissions, and article links used to be great to get quality backlinks. However they were so abused in the past that they have very little impact and can be detrimental to your link building strategy.
The best links and link services are very quiet about how they work. Even new link building tools and software become ineffective in a short period of time due to the abuse of people trying to cut corners, and abusing the software.
If you see something that the masses of people in the blogosphere or SEO forums are talking about, you can be sure if it is over 6 months old it is probably ineffective now.
To find a good link building service, you need to look carefully at their website, and information. Do they understand link building, do they understand basic SEO?
These questions will allow you to determine if you will get good quality links from this link building service, or if you will get links from people that are spamming content comments with bots, and while getting you backlinks are actually putting most of your backlinks in someone’s spam box. This will hurt your link building and your website value in the eyes of the Search Engines.
Check up on your link building service and make sure that they guarantee you high quality relevant backlinks, and that they provide you with a list of where they are placed, click the links on your list and make sure you want your page or website associated with the site, you ended up on.
The next time you are at the hairdresser’s or barber shop, remember they are the town link building service. They know who, what, where, and when, so if you want the most relevant information you may find the missing link.
